Gemstar - TV Guide International, Inc. > What We Do

MY TV Guide is a suite of cross-platform personalized guidance tools and services designed to help consumers address complexity in the video entertainment landscape brought about by rapidly expanding choices and new forms of content. These personalized guidance solutions enable consumers to enjoy a content-rich, integrated guidance experience as they access video entertainment on platforms ranging from traditional linear television to the Internet and mobile devices. TV Guide will offer these new capabilities to distributors and work with them to develop custom solutions for their customers.

My TV Guide tools and services will be licensed to distributors across cable, satellite, Telco, CE and mobile, including those deploying TV Guide’s iGuide™, Passport®, and CE IPG product lines. My TV Guide products and services, designed to complement existing interactive program guides (IPGs), will begin to roll-out in mid-2007, with the initial phases of deployment taking place primarily on the Web.

The My TV Guide suite of tools and services will include MetaPlus™ Enhanced Data, Personalized Guide Services, Cross Platform Messaging, Advanced Guide Ad Services, and Client Applications.

Key Aspects of MY TV Guide include:

MetaPlus Enhanced Data includes new forms of guidance content and data to move beyond schedules to a more portal-style guide experience including program graphics, video previews and extras, celebrity and movie data, editorial recommendations, family ratings and show recaps.

Personalized Guide Services will bring an end to the “one-size-fits-all” guidance experience by making it easy for consumers to get closer to their favorite shows and stars. This new level of simplicity will be achieved through TV Guide’s proprietary Smart Recommendations™ technology that uses sophisticated algorithms to match viewers with the most relevant shows and favorite celebrities and sports teams. In addition, TV Guide’s world-class editorial staff is creating dozens of specialized Hot Lists™ highlighting the best programs for specialized interests.

Cross Platform Messaging will enable interoperability between set-top, PC and mobile devices. For example, consumers will be able to use the Remote Recording service to schedule recordings from their laptop while traveling or receive alerts on their cell phone when a favorite program is about to air.

The Advanced Guide Ad Services leverage My TV Guide technology to bring similar capabilities of Internet advertising to interactive program guides. The service will help partners monetize their guide through targeted, graphically-rich ads. It will also offer interactive capabilities important to program promotion and conventional advertisers, including the ability to view a full-screen video, order a pay-per-view program, set up a DVR recording, visit an interactive showcase and request additional information.

Client Applications, delivered to service operators as a toolkit, will speed up client-side implementation of the My TV Guide services. For a more personalized experience, partners will be able to deploy “MyGuide™,” a personalized guidance home page or TV “dashboard” which will provide a summary of favorite programs and recommendations for each member of the family on TV, Web, and mobile environments. Partners will also be able to quickly enhance their consumer Web experience by embedding Listings2Go™, a co-branded online television guide application.