
Over
time, our mission has evolved as the need for video guidance has expanded
beyond simply informing consumers as to what’s on and when. Today, consumers need more advanced tools to
help them navigate through this complexity, organize their choices and maximize
their enjoyment of the diverse entertainment offerings available.
Gemstar-TV
Guide’s goal is to not only be the leading global provider of video guidance
across multiple media platforms, but also to enable consumers to enhance their
personal entertainment experience through the use of our cross-platform
products and services. Rich in unique content and utility, these products and
services are built on the foundation of our five key unique assets: our
brand/experience, data, content, intellectual property, and distribution.
We
believe a cross-platform approach to new technology and product development is
a key to our success. Our corporate vision focuses not only on today’s
traditional media platforms but also addresses the expanding universe of future
platforms.